E-Commerce SEO Success Story

   
Imagine an e-commerce site, established in 2013, that languished in obscurity despite a significant investment in content. This was the challenge presented to us: a website that was virtually invisible in search engine results.

Initial Assessment

Our first step was a comprehensive SEO audit to uncover any fundamental issues. Fortunately, the site was penalty-free and devoid of over-optimization. Its primary setback? A lack of substantial backlinks and a failure to rank on the first page for any target keywords.

Unlocking Keyword Potential

We delved into keyword research, searching for untapped opportunities that could lead to swift traffic increases. Our analysis revealed a wealth of potential, with numerous keywords positioned just outside the top search results.

Tapping into ‘Easy Wins’

Our 'Easy Wins' strategy targets keywords that already rank modestly on Google but fall short of the top rankings where most traffic congregates. We identified over a thousand such keywords for this client, with search volumes ranging up to 9,400 monthly searches and cost-per-click values spanning from $0.50 to $6. These keywords were ripe for advancement.

Content Gap Analysis

Further analysis identified competitor keywords that the site had not yet targeted, guiding our content development strategy. We collaborated closely with our client to select high-priority keywords, aligning our efforts with their in-depth industry insights.

Strategic SEO Campaign

Over three months, we executed a targeted SEO campaign:

- Month 1: Focused on exact-match guest posts targeting 'Easy Wins' and foundational backlinking strategies, complemented by a 1,000-word blog post addressing informational keywords.

- Month 2: Continued with guest posts for variations of money keywords and additional foundational backlinking, with another 1,000-word blog post targeting a money keyword.

- Month 3: Introduced more diversity in anchor text through branded guest posts and a mix of URL and partial match backlinking strategies. A content gap keyword with high search volume was the focus of another blog post.

Results

Our tailored approach rapidly escalated the 'Easy Wins' keywords to the first page, resulting in a dramatic surge in traffic. The site's visibility transformed from near-zero to a bustling hub of activity, all within a few strategic months.