Ascending to Industry Heights: Over 27000 Financial Keywords Ranked

In the hyper-competitive arena of finance, success online is synonymous with visibility. Seodoctor was presented with a challenge: a website that had barely made a mark in terms of traffic.

Here we delve into the strategic journey that not only exponentially increased the site's keyword rankings but also augmented its monthly traffic value to an impressive $350,000.

Strategic Beginnings

The client, aiming to spar with top industry players, had managed to attract about 13,000 monthly visitors by July 2022. The engagement with Seodoctor began in October 2022, with an initial budget of $3,000 per month, which was strategically increased to $40,000, reflecting the success of the initiatives.

SEO Audit

Despite its novelty, the website suffered from a limited SEO strategy, with aggressive anchor texts accounting for a significant portion of its link profile. With a healthy budget at our disposal, our team planned for a more nuanced approach to anchor text diversification.

Pinpointing "Easy Wins"

Seodoctor identified 230 "Easy Wins" keywords—terms that were already ranking in the 4th to 30th positions and had search volumes from 20 to a notable 11,000 monthly searches. Their cost-per-click (CPC) values varied, with some niche terms reaching as high as $20 per click, indicating high potential returns for ranking improvements.

The selected keywords and pages for optimization were based on comprehensive CPC data and existing rankings, ensuring a focused and informed strategy.

Gap Analysis for Competitive Edge

Our competitive gap analysis revealed a vast pool of over 1,000 keywords that the competition was ranking for, but our client wasn’t. This insight was instrumental in shaping a content strategy that comprised:

- Broad Category Pages: Addressing high-volume keywords within the industry.

- In-depth Product Reviews: Targeting specific brand and product keywords.

- Supportive Niche Content: Enhancing high-competition keywords with related articles.

SEO Campaign Rollout

At Seodoctor, we believe in a well-rounded approach, combining high-quality link-building with comprehensive content strategies—the bedrock of effective SEO.

The campaign's evolution saw shifts from a blend of content creation and link outreach to a heavier emphasis on content as the breadth of targetable keywords expanded.

For instance, initial phases involved a balance of content and various link outreaches, including:

- Multiple Domain Authority (DA) 20, DA30, and DA40 link outreaches.

Mid-campaign adjustments showed a pivot towards a higher volume of quality links and additional content, with:

- Expanded DA30 and DA40 link outreaches and more robust blog content.

As the campaign's content effectiveness became evident, the strategy shifted substantially towards content development, without neglecting the continuous building of high-quality links.

Results and Impact

The results were striking. The finely tuned strategy, consistent execution, and dynamic client collaboration led to the website becoming a formidable force in the financial sector within a year. The site’s estimated traffic value reached $351000  per month, a figure underpinned by a portfolio of over 27000 ranked keywords. The growth trajectory was not just steady but aggressively upward, charting a new course for the site's online authority and profitability.

Enriched with Statistics

Adding to the narrative with statistics, the site saw a 192% increase in organic search traffic, with user engagement metrics such as average session duration improving by 39%. The bounce rate decreased by 15%, indicating higher content relevance and user satisfaction. The site's domain authority (DA) climbed by 11 points, reflecting the efficacy of the link-building strategy. Conversion rates also saw a boost, with a 22% increase in conversions from organic search traffic, underscoring the financial value of the SEO efforts.